• EXPLORING A NEW LOOK AT NATURAL AREAS
    The adventure as a means to discover, communicate and raise awareness the value of natural habitats, biodiversity, and the environment.
  • SOUTH POLE EXPEDITION
    1.152 Km. to cross unsupported the most extrem, remote, cold, windy and dry continent in the earth. Integral Antarctica trip unassisted and 98% solo.
  • '7 SUMMITS'
    PROJECT - the
    Culmination of a Dream
    Climbing the highest peak on each continent, finishing with Mt.Everest in 2010. A discovery trip around the world.
  • DAKAR WITH AN ELECTRIC CAR
    The toughest motor race in the world without a single liter of fuel in the car. After 8 times, and due to my evolution over environmental commitment, I could only return to Dakar for a project truly committed to innovation and sustainability.
  • ADVENTURE RUNNING
    Running across remote locations in extreme conditions. An exciting activity, between the race and adventure.
  • SHARING EXPERIENCES
    AND
    ATTITUDES
    Reflections made from situations experienced at first hand
Sponsors
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Current news
ATHOS: WHEN RUNNING CAN BE SOMETHING ALMOST SACRED
21 November 2016
Blog
5
I have rarely been able to enjoy such a complete experience through the sport of running: sport, landscapes, friendship are normal and very pleasant sensations of this activity; but adding to it the opportunity to discover one of the most unknown and authentic territories in Europe, and to be immersed in a culture, monuments and spiritual and ancestral ways of living, very diff...
ADVENTURE RUNNING AT MT.ATHOS, THE SACRED MOUNTAIN
11 November 2016
Blog
3
Next adventure: a running trip around Mt.Athos peninsula, one of the most special, unknown and authentic sites in Europe. A territory where only monks live, women cannot enter, and keeps the same reality for the last 1,000 years I have long said (and practiced) that running is much more than doing organized and crowded races, where there is not uncertainty beyond your own ca...
BEING DIFFERENT IS A VALUE
09 November 2016
Blog
0
Happy to announce the launch of the collection of 3 short stories about very special and inspiring real people, by the Foundation "Lo que de verdad importa" (What really matters), and the editorial "Cuento de Luz", in order to support a great values campaign: Pablo Pineda, Rafa Nadal and Lopez Lomong I have the honor of writing the text of Pablo Pineda story (together with...
SUSTAINABLE BRANDS WEEK
22 May 2016
Blog
0
This week is special to me and, I hope, for those who aspire to be part of 'the solution' in this world ... On Monday and Tuesday I will attend the event SUSTAINABLE BRANDS Barcelona , ​​and on Friday I will participate as a speaker at the SUSTAINABLE BRANDS Istanbul . Why do I support this movement , increasingly important globally? Just by the mere fact of living an...
SUSTAINABILITY LESSONS FROM FINNISH FORESTS
21 March 2016
Blog
5
I'm back from lake Inari Expedition, in Finnish Lapland, having explored different views on the natural environments visited, within the project WORLD NATURE EXPLORING . I crossed one of the three largest lakes in the country, but Finland has about 60,000 lakes giving life to an immense forest mass, which in turn, gives life to a huge number of animal species. Three quarters...
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