Speakers, less theory and more adventure

The world is full of people who know everything of a certain thing, except doing it.  Speaking about interesting things, certain attitudes or methodologies, is fine, but too often it is done from the theory, and the communicator hasn’t really experienced the concepts developed for him. And the audience who is assisting to any lecture, wants vivid reflections that inspires and provokes them, and that he make them have a good, useful and unique time. If they want formulas, data, or theories, they can find it in schools, in books or on internet.

Therefore, the conferences inspired in real events or in special circumstances of the protagonists are more valued. They are more emotive, more funny, better examples and, specially, more credibles.

If I explain the results of a study about how the 200 best US leaders manage risks, I will provide you with interesting data and the audience will leave the lecture more informed. But if I explain how I confronted alone the crossing of a huge crevasse at the South Pole, or how we survived in the Everest descent with a teammate at the limit of a cerebral edema, the audience will understand better what is managing risk, they will add it to their feelings and they will assimilate the example to the concept, applying it to their own attitude.

Using examples of my adventures serves as a metaphor for sharing very powerful and practical concepts about some key factors of personal or professional life of the audition, in attitudes of leadership, managing change and uncertainty, motivation and improvement towards the objective, teamwork, or approach to the future.

We are saturated with information, and it’s really valuable to invest time to pay full attention to any speaker. Therefore, as professional speakers, we have a big responsibility to the public and those who hire us. The objective of a speaker, rather than inform or entertain, should always be creating an impact to the audience.


This article is a part of a feature published yesterday 23th March 2014 at the printed edition of "La Vanguardia", about the new profile of the speakers.

By Albert Bosch|2014-03-24T00:00:00+00:0024 de March de 2014|Global|0 Comments

No Comments

  1. Maribel 27 March, 2014 at 00:39 - Reply

    Sin duda, este artículo breve y conciso, refleja la poca teoría que hace falta para la aplicación práctica. No son muchos los conferenciates que despierten y, lo que es más difícil, mantengan la atención de la audiencia. Pero además Albert lo hace con tanta pasión, que es imposible desviar la atención un sólo minuto. Cuando lo escuchas, ya no importa el tiempo. Seguirias escuchando y observando su expressión cuando explica sus experiencias, mas y mas.

  2. Erika 26 March, 2014 at 14:52 - Reply

    Totalment d’acord.
    Comunicar des de les sensacions és sinónim d’èxit i d’interrelació amb l’auditori. Quan expliques des de la por, l’alegria i la passió qualsevol persona pot relacionar-ho amb experiències pròpies.
    La teoria sense l’experiència de viure serveix de poc.

  3. Antonia 25 March, 2014 at 13:14 - Reply

    Tienes toda la razón, los conferenciantes tenéis una gran responsabilidad. También la tienen los organizadores de eventos.
    Quienes asistimos como oyentes, hacemos grandes esfuerzos por tener un tiempo extra y a veces no compensa.
    Pero escucharte a ti siempre es divertido y enriquecedor!

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