My favourite team in this Dakar, the team is the ACCIONA Electric car, even though the pilot and builder himself has clearly betrayed me and stole my position.

When I created this project together with Agustín Payà, and I spent two years fighting to sell it to Acciona, my purpose was not only racing the Dakar rallye, but to ensure that the event would serve to provide a positive impact on the world through promoting sustainable mobility. The sports in general and motor racing in particular, should serve to bring benefits to society beyond the personal pleasure or entertainment; and in this case, what the world urgently needs, are efficient for less polluting transportation.

Even it’s absolutely respectful, the planet and society doesn’t really care if some pilots are having a great fun racing around the desert, offering excitement and very cool images to the followers, if there isn’t an attitude and concrete actions to move towards a world more respectful on the environment and natural resources in general.

This purpose continues in this year, and this is what counts. So I hope they get their/our goal of finishing the hardest motor race in the world, with a full electric car without fuel, achieving a significant global impact on the field of clean mobility.

Naturally I was not happy when the builder of the car, who insisted me a lot in order to participate in the project, cheated me and submitted a new option directly to the sponsor, without even discuss it with me, as the leading promoter of all the project, and who had given him all the trust. Watching someone betraying you and taking advantage of all your work is not really pleasant. And watching him sitting in your place as a pilot of the car, leads you to very negative feelings, activating the darkest part of you. But this is only part of the Ego, and if you look further, also gives you a great opportunity to learn a great lesson, to analyze well the mistakes, and manage well the thoughts toward the positive side of the whole issue, and forget resentment that only serves to waste energy and generate bad feelings.

Of course I will not be stupid, and I will not be grateful to those who cheated me; and I do want to warn those who are going to work with this constructor, of his few ethical principles in many ways, beyond those affecting me directly.

Later, when I was asked to join the team as spokesperson, I preferred to keep aside, because on one hand my goal as adventurer and promoter of the idea was another, and on the other side, I also  think that if want to build a better world for all, I find it difficult to work it from a structure where perhaps many values ​​are preached, but then not really applied. If important parts of the team continue working under the concept of ancient competitiveness where everything is justified to reach the goal, and the attitude dominating is classical superficial marketing, personal selfishness and short-term vision that so much damage caused to our society, I would not feel comfortable working a project that I expect to be really serious and authentic

Perhaps it will seem a very idealistic approach, but this is the central axis on which, with all my contradictions, I try to move. A few years ago I promised radically myself that I would not do adventures just for my personal interest or pleasure, but while chasing my challenges, my activities had to be connected with real attitudes of environmental sustainability. I refuse that my lifestyle and my projects contribute to a more UNSUSTAINABLE world. Therefore, despite having a great fun racing the Dakar, after 8 participations, I stated publicly that I would never do it again in a fuel or polluting car.

We don’t have to get confused with objectives and purposes.  Sometimes you can’t get the goal, but achieve the purpose;  losing in the first point, but earning much more in the second.  However, in the reverse case, we would have a small victory in front of a great defeat.

Therefore, even though I have failed in my sport goal, I am winning in my purpose, because I promoted a challenge that is being continued, and because I am proud that a big company like Acciona is being brave betting on sports related clean energy. I believe that the project scope is well beyond my interests.

Team Acciona Dakar 100% Ecopowered: good luck in this Dakar, and I hope your success, arrive as far as possible, really serve to promote a change of attitude towards a more sustainable world.

By |2016-01-03T00:00:00+01:003 de January de 2016|Global|12 Comments


  1. Albert Bosch 12 January, 2016 at 13:14 - Reply

    Muchas gracias JOSÉ LUIS… que alguien como tu me haga esta aportación es muy valioso para mi, por tu criterio, y por tu conocimiento de la evolución del proyecto!!

  2. José Luis Montes 11 January, 2016 at 15:04 - Reply

    Querido Albert, hiciste lo difícil y tuviste éxito en ello. Ahora tienes la humildad de mostrarte con transparencia, pero el pundonor de reclamar lo que es tuyo, y lo haces manteniendo un equilibrio que no es fácil de conseguir.

    Apúntate un camino valioso más que has abierto, y a seguir explorando nuevas formas de mejorar lo que otros estamos convirtiendo en una mierda, incluyendo a aquellos que roban lo que es de otro por incapacidad de generar lo propio.

    Un abrazo,

    José Luis

  3. Nacho Cifuentes 6 January, 2016 at 20:15 - Reply

    Gracias Alber por darnos tu versión y de verdad que mucho ánimo y que sigas trabajando duro para sacar otro proyecto similar pronto para volver al Dakar con otro vehículo de estas características.

    Un abrazo

  4. Fernando Rivas 5 January, 2016 at 12:46 - Reply

    Mi enhorabuena por liderar un proyecto tan fantástico como este y toda mi solidaridad por la artimaña del preparador. Es seguro que el piloto con nombre de detergente llegará poco lejos con esa actitud. Bien hablado ayer en la tele.

    Un abrazo

    Fernando Rivas

  5. Josep Mª. GUITART 4 January, 2016 at 18:25 - Reply

    M?havia estranyat que el ?teu? cotxe el conduís una altre persona i que tu no hi participessis.
    Ara et dic que es fet molt BE. Una abraçada i FELICITATS Albert !!!

  6. Albert Bosch 4 January, 2016 at 18:25 - Reply

    Gracias Javier
    Está claro que en un punto del proyecto, me equivoqué de dirección y tomé el camino equivocado escogiendo la opción errónea en cuanto al constructor. Con vosotros estoy segurísimo que, aparte de los aciertos o errores técnicos, hubiese habido más ética y respeto!
    Un fuerte abrazo, y espero coincidir más adelante en algún WP de nuestro rumbo deportivo/aventurero!!

  7. Albert Bosch 4 January, 2016 at 18:22 - Reply

    Gràcies Josep,
    Millor fracassar intentant lluitar per objectius ambiciosos, que tenir èxit lluitant per objectius mediocres

  8. Albert Bosch 4 January, 2016 at 18:19 - Reply

    Hello Pierre-Antoine and Guillermo
    Thank you very much for your comments
    I’ll have a loot at the VENTURI subject
    Let’s find for a new chance, but only if it’s focused to sustainability!!
    Keep Fighting!!

  9. Javier Herrador 4 January, 2016 at 12:54 - Reply

    Hola Albert. Me parece toda una lección tu publicación y sin duda el proyecto ha perdido un pilar importantísimo sin su creador. Un fuerte abrazo.

  10. Josep Añols 4 January, 2016 at 12:50 - Reply

    Em sento totalment identificat amb tu, entenc la teva frustració però no entendre mai la deslleialtat amb la que avui en dia es treballa, saps be de que et parlo (MDS), però sempre ens quedarà el bon gust de boca, d’aver creat uns conceptes guanyadors, que avui avancen en la mateixa direcció que nosaltres els vàrem crear.
    Ànims i a per noves oportunitats, que n’hi ha moltes!

  11. Pierre-Antoine TERRY 4 January, 2016 at 10:24 - Reply

    Albert, I understand your moods, because I have already lived the treason in the sport which is not cleaner than the politics, but especially I share your humility and the fact that to have contributed to a purpose and to see that it continues, even without us, is a pride and the basic principle of the sport “to participate”.
    Happy New Year 2016 and especially that your projects live. Modest one suggestion, why not to move closer to you to VENTURI in Monaco?… They have the basis of the Buggy ” America ” ( 2 driving wheels) which is not any more of no use and … means.

  12. Guillermo Torres 4 January, 2016 at 00:58 - Reply

    Albert, I wish you all the best in your future projects. Hopefully there will be a new chance for you with maybe a different sponsor to continue the project you started last year. Good luck and all the best.

Leave A Comment


Purposes: Post your comment on the blog of the web page. Legitimation: Consent of the interested party. Recipients: Your data will not be transferred. Conservation: While the publication on the blog is published on the web page. Rights: You can withdraw your consent at any time, as well as access, rectify, delete your data and other rights in [email protected] Additional Information: You can expand the information in the Legal Notices link.

Intense experiences to learn a little bit every day