The era based on the culture of dry effort has expired. Now effort is also essential, logically, but it no longer makes a difference. The key is to add value with the effort. If we do not understand this we will not succeed in our professional or business projects.
Until a few decades ago, the effort almost always had a prize. One used to set up a small business with effort and had a very high chance of success. One used to work hard in a company and thrived in that organization or in the sector. One used to study a career (effort), and had an almost assured future. But this is not and will never be like this again. Now effort is essential but doesn’t necessarily have a prize.
The era of the culture of effort is dead, long live the culture of value contribution!